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MEDIA SATURN

Leading Consumer Electronics retailer transforms Pricing with tgndata

This case study explores how MediaMarkt, a leading consumer electronics retailer, optimized its pricing strategy with tgndata’s real-time price and stock intelligence solution, improving pricing decision speed by 30% and enhancing accuracy while eliminating manual competitor tracking.

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The Challenge

MEDIA SATURN, the leading consumer electronics retailer, needed a robust solution to enhance its price optimization strategy and maintain competitiveness in a rapidly shifting market.

  • Continuously monitor hundreds of competitor prices and stock.

  • Ensure pricing alignment across channels.

  • Improve pricing decision speed und accuracy.

The Solution

tgndata provided a fully automated
pricing intelligence solution, tailored to:

  • Deliver real-time data on competitor pricing and stock availability.

  • Offer an intuitive analytics dashboard for internal stakeholders.

  • Enable custom reports and alerts to support agile decision-making.

+1M

SKUs to 200+ retailers/ country in 12 countries monitored.

+50%

accelerated response to market changes

+30%

higher pricing accuracy

+40

saved working hours per week

“We appreciate the good data quality and communication.
Requests are answered fast. In extensive pre-test, tgndata was the best price -performance bidder.”

Dr. Georg Wintersberger Leiter Pricing - MediaMarktSaturn Handelsgruppe

Client Insights

With tgndata, MediaMarkt achieved:

  • +30% improvement in pricing decision speed
  • Significantly higher pricing accuracy
  • Increased internal alignment on pricing strategy
  • Faster market reaction time


This collaboration has empowered their commercial and pricing teams to shift from manual tracking to data-driven decision making, enhancing both profitability and competitiveness.

Services Used

  • Real-Time Competitor Price Monitoring: Automatically track and analyze competitor prices across markets and categories, ensuring MediaMarkt maintains a competitive edge.
  • Price & Assortment Analysis: Monitor assortment differences to align product offerings with market demand and competitive trends.
  • Custom Alerts & Data Exports: Receive tailored alerts for pricing and stock changes, and export detailed reports to support internal alignment and faster decision-making.

Conclusion & Future Outlook

By automating competitive tracking and delivering precise, actionable insights, tgndata helped MediaMarkt significantly improve its pricing operations. With faster decisions, improved accuracy, and better internal collaboration, MediaMarkt is well-positioned to thrive in a highly competitive market. The company continues to work with tgndata to further refine and scale its data-driven pricing strategies.

Bereit, Ihr Pricing zu optimieren?

Let’s explore how our enterprise Price Intelligence  solution can grow your business sales and profit. Get a demo, talk our experts and let’s upgrade your pricing together.

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