Better range of products than your competitors
Findability matters almost as much as price in today’s e-commerce landscape.
A comprehensive assortment analysis of your competitors or online resellers can show you which products they sell across various categories or brands and also price points.
The analysis lets you compare them vs. your own assortment or catalog so that you make sure that you have the most demanded assortment always in stock.
Benefits of Assortment
Gaps in Catalog:
Discover products/brands your competitors are offering that are not on your catalog, and add them.
Find products/brands that only you are offering and decide whether you are pricing them right. Maybe you want to bump up their prices.
Compare and analyze :
Benchmark your assortments across different dimensions and combinations thereof. Understand your as well as competitors’ focus areas.
Use assortment analysis reports efficiently
Get rid of manual assortment analysis methods that typically take hours per e-commerce website and can never be as detailed as an automated one.
Automate the data collection part and focus on strategic planning.