Assortment Optimization

Optimize Your Product Range with Data-Driven Insights

Automatically identify gaps, remove redundancies, and maximize your SKU-level performance through dynamic market intelligence.

How It Works

Catalog Matching &
Benchmarking

Automatically match and compare your product SKUs with competitors to uncover hidden overlaps
& missing opportunities.

Gap & Redundancy
Detection

Detect gaps in your assortment and similar SKUs competing with each other to eliminate inefficiencies and improve overall profitability.

Entry & Exit Price Point Analysis

Determine the optimal price thresholds for product inclusion or removal.

Continuous
Monitoring

Track assortment changes in real time to stay aligned with market movements.

Key Features

Gap Analysis

Identify missing products and new opportunities to expand your assortment strategically.

Overlap Control

Detect redundant SKUs competing for the same demand and optimize your range for efficiency.

Price Range Strategy

Define the optimal price thresholds for adding or removing products across key categories.

Lifecycle Management

Track product performance and decide
when to introduce or phase out items for better ROI.

Custom Alerts & Reports

Receive automated insights and real-time alerts on assortment changes and performance trends.

Continuous Market Monitoring

Stay ahead of competitors with daily updates on assortment shifts, pricing, and product launches.

Who it is for

For Category Managers

Balance product mix and drive category growth through precise data insights and automated assortment analytics. Identify underperforming segments, uncover whitespace opportunities, and make faster, smarter decisions that improve sales velocity and shelf productivity.

For Merchandisers

Rationalize SKUs and ensure store-level optimization by aligning assortment strategies with real-time market and consumer data. Streamline product availability, reduce duplication across stores, and enhance on-shelf efficiency to deliver better shopper experiences.

For Pricing Teams

Align assortment and price strategy for profitability with continuous competitive monitoring and performance forecasting. Understand the relationship between pricing, demand, and product mix to set optimal entry and exit price points that protect margin and market share.

For Brands

Benchmark visibility across key retailers and identify distribution gaps to strengthen brand presence. Gain full visibility of how your products and competitors perform across markets, channels, and price tiers, helping you refine launch strategies and improve retail partnerships.

Ready to Upgrade your Pricing?

Let’s explore how our enterprise Price Intelligence solution can grow your business sales and profit. Book a demo, talk with our experts and let’s upgrade your pricing together.