Imagine you’re scrolling through your favorite online retailer, ready to snag that perfect pair of sunglasses. But wait! The price you saw yesterday has mysteriously climbed.

The Digital Shelf: How to Avoid Getting Buried in Online Search Imagine scrolling through endless rows of products on your favorite online retailer. You have a vague idea of what you’re looking for, but with so many options, where do

In today’s dynamic market, retailers are constantly looking for ways to optimize their pricing strategies. Two popular approaches are real-time pricing and price segmentation (often referred to as price discrimination).

Ever feel like your emails are getting lost in the inbox abyss? It’s time to ditch the generic blasts and unleash the power of pricing data in your automated email marketing.

Have you ever looked at something online but then ended up buying it in a store?

The way people shop online has changed dramatically, just like the way we shop in general.