How Bundle Pricing
can strategically Boost
your average order value

Not all bundles are created equal. Here’s how to craft strategic bundles that drive sales:

• Identify Complements: Analyze customer purchase history to see which products are frequently bought together. Think beyond the obvious. For example, a furniture store might bundle a couch with throw pillows and a coffee table book on interior design, creating a curated look for the customer.
• Value Perception is Key: Price your bundle at a significant discount compared to individual items. Highlight the percentage saved (e.g., “Save 25% on our Summer Grilling Bundle!”) to create a sense of urgency and emphasize the value proposition.
• Tiered Options for Different Needs: Offer a range of bundles at varying price points. Let’s say you sell athletic wear. Consider a basic bundle with a pair of leggings and a tank top, a mid-tier option with those items plus a sports bra, and a premium bundle with everything including a matching jacket and yoga mat. This caters to different budgets and workout routines.
• Target Specific Customer Segments: Go beyond generic bundles. Tailor bundles to address the needs of specific customer groups. Create a “Newborn Essentials Kit” with diapers, wipes, and onesies, or curate a “Home Office Productivity Pack” with a blue-light blocking computer glasses, a wireless mouse, and a desk organizer.