Imagine walking into a physical store. Shelves are filled with enticing products, carefully arranged to catch your eye. But what about online shopping? Where’s the virtual equivalent of this strategic display?
Enter the digital shelf: the online storefront where your products are showcased. It includes search results, your website, retailer sites, social media, apps, and marketplaces. With countless brands and products vying for attention, the digital shelf is a competitive landscape. To stand out, you need to rank higher in search results and capture shopper interest.
Your product’s ranking is influenced by factors like content, images, pricing, and reviews. High-quality information and compelling content are essential for attracting shoppers. Strong content and visuals are the cornerstones of dominating the digital shelf. They help your products stand out amidst the competition and guide shoppers to your listing.
Let’s delve into Amazon’s Digital Shelf and learn how to optimize your product’s visibility, attract more shoppers, and drive sales.
Imagine Amazon as a bustling online bazaar, teeming with countless products. To ensure your brand stands out and attracts customers, you need to master the digital shelf: the art of optimizing your product’s visibility and appeal in search results.
Just as shoppers in a physical store are more likely to choose products at eye level, online customers are more drawn to products that appear at the top of search results. These prime positions receive the most attention, clicks, and sales.
The digital shelf is analogous to physical shelves. To boost your product’s visibility and sales, you must learn the strategies for climbing to the top. Let’s begin by exploring the key components of Amazon’s digital shelf.
An accurate, comprehensive product title with all the key product information like brand name, product name, and quantity/size is essential to rank higher on the digital shelf and attract the right shoppers. Additionally, Consumers read the product details thoroughly to ensure they are buying the right thing. When writing the product description, ensure you have a list of highly searched-for keywords related to the product. Besides, mention all the critical information in the product’s title, like brand name, product name, size, keywords, and product attributes.
Images are essential for attracting customers and influencing their decision to buy the product. Since customers cannot actually view the product and feel its quality, primary and secondary images play a significant role. Images can help customers visualize the product, and images from different angles help make the imagery more real.
Pricing is another important factor that can make or break the deal, whether purchasing offline or online. While Amazon ensures that users can easily find the price, it is your responsibility to make the deal look attractive.
First, ensure your price is competitive because if it is much higher than the competitor’s, your product will not rank higher on the digital shelf. Besides, you can add that the product is on sale and when the sale ends. The timer will create urgency in the visitor’s mind because they will think that when they visit again, they might not find the product at the same rate.
Your products cannot rank on the digital shelf if they go out of stock. It hence becomes important for brands to always ensure their products are in stock and restock when they see their stock levels declining. Although declining stock levels can create a sense of urgency so the viewers move to making a purchase, it is important that brands and retailers have a method to restock before they run out.
One of the important parts of the digital shelf is ratings and reviews. Ratings and reviews help users double-check their decision whether to purchase the product or not. Additionally, Amazon too ranks products with higher ratings above those with lower ratings. As per Global Newswire, 95% of customers read reviews and check the ratings before purchasing, and one of the Trustpilot reports says that checking reviews is a part of 89% of customers’ buying journey.
To guarantee a top spot on the search results for your products and increase their visibility, you should follow the below strategies and best practices:
Images are critical when it comes to influencing buying decisions. Here are some tips to consider to improve the images:
Utilizing highly searched-for keywords and strategically placing them in the descriptions/titles is key to elevating your product’s visibility on Amazon. Do in-depth keyword research to find relevant phrases that potential buyers are most likely to use in their searches for items similar to yours.
Positive reviews from consumers play a great role in raising credibility and trust. They are critical to Amazon’s search algorithm. Let’s look at how to increase the number of positive reviews and ratings to enhance your digital shelf’s credibility.
Provide great after-sale customer service, simple refund policies, and fast response to any questions raised by customers.
After a purchase, send automated emails asking for reviews and feedback. Thank them and extend your assistance if required.
Consider placing a small note requesting customers to write a review inside your product packaging.
Determining the right pricing strategy for your product can highly influence your digital shelf sales performance on Amazon.
The rise of eCommerce has grown dramatically over the years, with more brands and manufacturers looking for online marketplaces like Amazon to display their goods and services. Since consumers are more likely to purchase digitally, brands need to optimize for the digital shelf and let their eCommerce efforts stand out.
Optimizing the products for Amazon’s digital shelf is a multi-pronged strategy. You can improve your chances of attracting potential customers and winning them over with better product descriptions, optimal visual content, the best possible use of SEO keywords, improved price points, and by promoting good consumer reviews.
You can enhance your digital shelf ranking when you know the gap in your strategy. tgndata can help businesses review, compare, and maximize the presence of their product listings across many retail websites and improve digital shelf ranking. See the software in action and how it can help you overcome the problems and boost your shelf rankings on Amazon and other marketplaces.
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