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Have you ever looked at something online but then ended up buying it in a store? You’re not alone! This is a common customer behavior called the ROPO effect, which stands for Research Online Purchase Offline.
In this article, we’ll explore what this effect is and how businesses can use it to their advantage.
There are a few reasons why people might research online but buy in a store:
For online businesses, the ROPO effect can seem like a challenge. After all, you’re doing the work of informing customers, but someone else is getting the sale. However, this effect can also be an opportunity. Here’s why:
There are a few things that businesses can do to leverage the ROPO effect:
By following these tips, businesses can use the ROPO effect to their advantage and increase their overall sales.
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