
3 Competitive Pricing Secrets You Didn’t Know About
As pricing goes, competitive pricing is one of four major ways (the other three being cost-based, value-based, and demand-based) how businesses set and develop their pricing policy.
As pricing goes, competitive pricing is one of four major ways (the other three being cost-based, value-based, and demand-based) how businesses set and develop their pricing policy.
It’s important to have the right price for the product at the right time. Modern customers are price sensitive and it’s not today’s news, right?
Nowadays, factors like price matching have become incredibly important. This is because the price is now the most important ‘P’ in the marketing mix. We discuss how retailers can use pricing data to improve their marketing campaigns.
In this article, we will discuss how retailers can use pricing data to improve their marketing campaigns, how to integrate pricing into marketing, and the interaction between pricing and marketing.
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