3 Competitive Pricing Secrets You Didn’t Know About
As pricing goes, competitive pricing is one of four major ways (the other three being cost-based, value-based, and demand-based) how businesses set and develop their pricing policy.
Author Archives - George K
How missing Price Intelligence can harm your Business
It’s important to have the right price for the product at the right time. Modern customers are price sensitive and it’s not today’s news, right?
Marketing Mix: Why Is Pricing the Most Important P
Nowadays, factors like price matching have become incredibly important. This is because the price is now the most important ‘P’ in the marketing mix. We discuss how retailers can use pricing data to improve their marketing campaigns.
In this article, we will discuss how retailers can use pricing data to improve their marketing campaigns, how to integrate pricing into marketing, and the interaction between pricing and marketing.
The Rise of Q-Commerce: An Era of Hyperlocal Delivery
Busy lifestyles, urbanization, aging populations, and smaller households led to the preference for convenience and efficiency in eCommerce deliveries. However, the Covid-19 pandemic caused a massive shift in customer demand and buying decisions.
Historical Pricing Data, why is important & how to use it
Careful price management is a crucial development and marketing factor when you come up with a new product. Once your offer already has analogues…
Keep prices under control despite the supply chain crisis
Price control is key to maintaining retailers’ profitability during the current global supply chain crisis. The worst of this supply crisis was…
How to make Data-driven Pricing Decisions
Pricing is a tricky process because it involves your competitors and your customers. In this article, you’ll see how the good use of data can be crucial in…
How TGN Can Save You Time
In the world of eCommerce, there is so much going on that it’s hard to keep track of everything. You should be aware of what your competition offers while catering to increasingly demanding customers.
Assortment Intelligence: The Benefits for your Business
In retail, product assortment plays a critical role in selling effectively. It impacts the everyday decision making of category managers…
How to choose a price intelligence solution?
Competition is a major threat to any business. In today’s highly competitive eCommerce context, a powerful Price Intelligence solution is indispensable…
