Covid-19 disrupted the world economy and the way people did business. Along with healthcare, retail pharmacies too were put to test during this difficult period and played a big role in keeping the healthcare system in motion when it was extremely burdened amidst the pandemic.
As pricing goes, competitive pricing is one of four major ways (the other three being cost-based, value-based, and demand-based) how businesses set and develop their pricing policy.
It’s important to have the right price for the product at the right time. Modern customers are price sensitive and it’s not today’s news, right?
Nowadays, factors like price matching have become incredibly important. This is because the price is now the most important ‘P’ in the marketing mix. We discuss how retailers can use pricing data to improve their marketing campaigns.
In this article, we will discuss how retailers can use pricing data to improve their marketing campaigns, how to integrate pricing into marketing, and the interaction between pricing and marketing.
Busy lifestyles, urbanization, aging populations, and smaller households led to the preference for convenience and efficiency in eCommerce deliveries. However, the Covid-19 pandemic caused a massive shift in customer demand and buying decisions.
Careful price management is a crucial development and marketing factor when you come up with a new product. Once your offer already has analogues…
Price control is key to maintaining retailers’ profitability during the current global supply chain crisis. The worst of this supply crisis was…
Pricing is a tricky process because it involves your competitors and your customers. In this article, you’ll see how the good use of data can be crucial in…
In the world of eCommerce, there is so much going on that it’s hard to keep track of everything. You should be aware of what your competition offers while catering to increasingly demanding customers.
In retail, product assortment plays a critical role in selling effectively. It impacts the everyday decision making of category managers…
