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INTERSPORT is one of the world’s leading sporting goods retailers, with a strong international presence across specialist sports stores and local markets. The INTERSPORT Group operates in 40 countries with more than 5,260 specialist sports stores, making pricing visibility and market responsiveness essential across regions.
For INTERSPORT, pricing intelligence is not limited to one market. The team needed a scalable way to monitor competitor activity across three different countries: Greece, Bulgaria, and Romania.
Each market has its own competitor landscape, pricing behavior, promotions, product availability, and online retail dynamics. Managing this manually would make it difficult to react quickly, compare market movements, and maintain competitive positioning across countries.
The company faced several operational and pricing challenges:
tgndata implemented a multi-country price intelligence solution for INTERSPORT, designed to provide automated competitor monitoring across Greece, Bulgaria, and Romania.
The platform enables INTERSPORT to track competitor pricing, availability, and market movements every 3 hours, giving local teams continuous visibility into how the market changes throughout the day.
With tgndata, INTERSPORT can monitor:
By replacing manual competitor checks with automated pricing intelligence, INTERSPORT gains a clearer view of market activity and can make more informed pricing decisions across all three countries.
Multi-Country Pricing Visibility & Faster Market Reactions
Using tgndata’s automated price intelligence platform, INTERSPORT improved visibility across three different markets and gained the ability to monitor competitor pricing every 3 hours.
The solution gives the team a consistent way to track competitors, compare market movements, and support pricing decisions with structured, reliable data.
Key Outcomes
Unified price intelligence across Greece, Bulgaria, and Romania
Monitored across local sports retail and ecommerce markets
Tracked automatically, reducing manual pricing checks across teams
Fresh competitor pricing data for faster market reaction
tgndata® is an all-in-one Price Intelligence SaaS platform
designed to help retailers and brands monitor markets
and optimize pricing.
The platform combines five key capabilities:
See how tgndata helps retailers automate competitor monitoring, improve pricing visibility,
and make faster pricing decisions across countries, competitors, and product categories.
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By using tgndata across Greece, Bulgaria, and Romania, INTERSPORT gains frequent, automated visibility into competitor pricing and market movements across thousands of products.
Pricing & E-Commerce Team