AMAG

How AMAG Import AG Strengthened Tyre & Wheel Pricing Intelligence with tgndata

This case study explores how AMAG Import AG improved competitor monitoring, automated pricing intelligence, and optimized pricing decisions across thousands of tyres, winter wheels, and selected accessories using tgndata's real-time pricing intelligence platform.

The Challenge

AMAG is Switzerland’s largest automotive company.

Tyre and wheel pricing is inherently harder to monitor than most retail categories: products are matched across brands, sizes, and seasonal variants, sold through a fragmented mix of specialist and generalist retailers, and subject to frequent price and stock changes. As the market grew more dynamic, keeping pace with competitor pricing across thousands of individual SKUs became increasingly difficult using manual methods.

The company faced several operational and pricing challenges specific to tyre, winter wheel, and accessories monitoring:

Limited timely access to comprehensive and reliable market pricing data for tyres, winter wheels, and accessories sold by key retailers
Need for real-time market information across thousands of individual SKUs, each with its own brand and size variant
Difficulty tracking competitor pricing at scale and with consistency across many retailers
Requirement for historical pricing data to understand market dynamics and seasonal pricing trends over time
Collecting, consolidating, and analyzing pricing information from multiple sources was complex and resource-intensive
Need for a solution that could integrate seamlessly into existing internal systems and pricing workflows

The Solution

tgndata implemented an automated pricing intelligence solution built to give AMAG Import AG continuous, reliable visibility into competitor pricing across the Swiss tyre and wheel market — covering tyres, winter wheels, and selected accessories.

The platform’s AI-powered product matching automatically identifies and tracks the same products across multiple retailers, consolidating real-time and historical market data into a single, intuitive dashboard. API integration then made it possible to feed that pricing data directly into AMAG’s own systems and pricing workflows.

The solution helped AMAG Import AG:

Monitor competitor pricing across 20 competitors
Track pricing changes across nearly 10,000 tyre, wheel, and accessory SKUs
Refresh market data automatically every 3 hours
Automatically match products across retailers by brand and size variant
Access detailed historical pricing data to understand market developments and seasonal trends
Incorporate market data directly into internal systems through API integration
Reduce the time and resources spent manually collecting and consolidating pricing data
Support faster, more informed pricing decisions across the tyre and wheel category

The primary reason we chose tgndata was their ability to meet our specific market data requirements. Their solution provides the level of detail, market coverage, and accessibility that we need to support our pricing activities. Another important factor was the quality and reliability of the data.

Richard de Almeida Pricing & Analytics Manager

The Results

Improved Market Transparency & Faster, More Confident Pricing Decisions

Using tgndata’s automated pricing intelligence platform, AMAG Import AG gained reliable, near real-time market visibility and significantly strengthened its pricing operations.

Key Outcomes

Reliable access to comprehensive, high-quality market pricing data
Greater confidence in pricing decisions thanks to consistent, accurate data
Reduced manual effort in collecting and consolidating competitor pricing
Seamless integration of market data into internal systems via API
Stronger market transparency across the Swiss car parts category
A responsive, customer-focused partnership supporting ongoing pricing needs

~10K

Tyre, winter wheel & accessory SKUs monitored

20

Competitors tracked for pricing intelligence

Every 3h

Automated pricing intelligence refresh cycle

100%

Automated monitoring replacing manual competitive tracking

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What is tgndata®?

tgndata® is an all-in-one Price Intelligence SaaS platform
designed to help retailers and brands monitor markets
and optimize pricing. The platform combines five key capabilities:

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