AMAG

How AMAG Import AG Strengthened Car Parts Pricing Intelligence with tgndata

This case study explores how AMAG Import AG improved competitor monitoring, automated pricing intelligence, and optimized pricing decisions across thousands of car parts and accessories using tgndata's real-time pricing intelligence platform.

The Challenge

AMAG is Switzerland’s largest automotive company.

Car parts pricing is inherently harder to monitor than most retail categories: products are matched across brands, part numbers, and fitment variants, sold through a fragmented mix of specialist and generalist retailers, and subject to frequent price and stock changes. As the market grew more dynamic, keeping pace with competitor pricing across thousands of individual car parts became increasingly difficult using manual methods.

The company faced several operational and pricing challenges specific to car parts monitoring:

Limited timely access to comprehensive and reliable market pricing data for car parts sold by key retailers
Need for real-time market information across thousands of individual car parts, each with its own part number, brand, and fitment
Difficulty tracking competitor pricing on car parts at scale and with consistency across many retailers
Requirement for historical pricing data on car parts to understand market dynamics and pricing trends over time
Collecting, consolidating, and analyzing car parts pricing information from multiple sources was complex and resource-intensive
Need for a solution that could integrate seamlessly into existing internal systems and pricing workflows

The Solution

tgndata implemented an automated pricing intelligence solution built to give AMAG Import AG continuous, reliable visibility into competitor pricing across the Swiss car parts market — covering tyres, batteries, brakes, and other spare parts and accessories.

The platform’s AI-powered product matching automatically identifies and tracks the same car parts across multiple retailers, consolidating real-time and historical market data into a single, intuitive dashboard. API integration then made it possible to feed that car parts pricing data directly into AMAG’s own systems and pricing workflows.

The solution helped AMAG Import AG:

Monitor competitor pricing on car parts across 20 competitors
Track pricing changes across nearly 10,000 individual car parts
Refresh car parts market data automatically every 3 hours
Automatically match car parts across retailers by brand, part number, and fitment
Access detailed historical pricing data to understand car parts market developments and trends
Incorporate car parts market data directly into internal systems through API integration
Reduce the time and resources spent manually collecting and consolidating car parts pricing data
Support faster, more informed pricing decisions across the car parts category

The primary reason we chose tgndata was their ability to meet our specific market data requirements. Their solution provides the level of detail, market coverage, and accessibility that we need to support our pricing activities. Another important factor was the quality and reliability of the data.

Richard de Almeida Pricing & Analytics Manager

The Results

Improved Market Transparency & Faster, More Confident Pricing Decisions

Using tgndata’s automated pricing intelligence platform, AMAG Import AG gained reliable, near real-time market visibility and significantly strengthened its pricing operations.

Key Outcomes

Reliable access to comprehensive, high-quality market pricing data
Greater confidence in pricing decisions thanks to consistent, accurate data
Reduced manual effort in collecting and consolidating competitor pricing
Seamless integration of market data into internal systems via API
Stronger market transparency across the Swiss car parts category
A responsive, customer-focused partnership supporting ongoing pricing needs

~10K

Car parts monitored across the Swiss market

20

Competitors tracked for pricing intelligence

Every 3h

Automated pricing intelligence refresh cycle

100%

Automated monitoring replacing manual competitive tracking

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What is tgndata®?

tgndata® is an all-in-one Price Intelligence SaaS platform
designed to help retailers and brands monitor markets
and optimize pricing. The platform combines five key capabilities:

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