Rule-based automation Dynamic Pricing

Dynamic Pricing Software that protects your margins automatically

Stop guessing prices. Set your pricing strategy once, add the guardrails that protect your margin, and let tgndata update your prices from competitor data, stock and costs.

Clear, rule-based logic your team controls Guardrails for margins, price floors and ceilings, MAP and MSRP New prices delivered to your systems via API or exports
Try a pricing rule
SAMPLE · WIRELESS HEADPHONES X200
1 · Strategy
2 · Guardrails
NEW PRICE
€196.99
−€2.01 vs. today Margin 29%
›Ignored 1 out-of-stock competitor ›Market average €201.07, minus 2%
Current price €199.00 · cost €140.00 · 5 matched competitors. Sample data.
Market Leader in Price Intelligence Trusted by 200+ leading
Ecommerce brands in 30 countries

Are you losing revenue without knowing it?

Pricing changes faster than any team can follow by hand.

WITHOUT DYNAMIC PRICING
Competitors update prices daily, some even more often Manual pricing decisions cost you margin Promotions eat into profits You're always reacting too late
The result: lost revenue, shrinking margins and missed opportunities.
WITH TGNDATA DYNAMIC PRICING
React to competitor changes automatically, on your schedule Protect your margins with smart guardrails Eliminate manual pricing work Decide with accurate, up-to-date market data
Your prices adapt to the market, so you stay competitive and profitable.
3× faster
CASE STUDY · MEDIAMARKTSATURN

How MediaMarktSaturn performs 10,000+ daily price changes, 3× faster

3.8M+ price points monitored every day across 12 European markets.

Get the full report
What you actually get

Higher margins, faster decisions, less manual work

Marketplace One applied a −6% promo312 SKUs · Audio · 09:40 PROMO Shop B raised stock on 186 SKUs overnightAvailability · Home · 07:15 3 competitors aligned prices within a 1% bandPrice convergence · Gaming
01 · Automatic price updates

Respond to market changes without watching competitors

Prices update automatically from competitor moves, stock levels and your costs, as often as your data refreshes. You stay competitive without monitoring the market by hand.

EXAMPLEA competitor drops the price of a popular laptop. Your rule recalculates the price within your guardrails, so you keep selling without giving away margin.

How dynamic pricing works

From data to optimised prices, automated in three steps.

  1. SHOPPRICESTOCKSHIP Shop B€189.90Shop C€194.50Market One€199.00Shop D€205.00 04.905.9
    1

    Monitor your market

    Track competitor prices, stock availability and promotions across all your channels, updated as often as you choose.

  2. Competitor price Stock availability Acquisition cost Your rules €76.49 NEW PRICE
    2

    Define your pricing strategy

    Set rules based on margin targets, competitor positioning, product performance and business goals.

  3. tgndata Your shop ERP APIEXPORT
    3

    Automate price updates

    New prices are calculated automatically and delivered to your e-commerce or ERP system via API or exports. No spreadsheets, no delays, no guesswork.

Guardrails

Take full control of your pricing strategy

A fully flexible, rule-based solution that adapts to your business goals, never the other way round.

Competitor inclusion & exclusion

Focus on the competitors that matter and avoid unnecessary price wars.

Margin protection

Keep minimum profit thresholds on every product.

Product, category & brand targeting

Apply rules selectively, and protect brand value where it matters.

Out-of-stock handling

Adjust prices automatically when competitors run out of stock.

Time-based rules

Schedule price changes for seasonal promotions, holidays or flash sales.

Price floors & ceilings

Set minimum and maximum prices, including MAP and MSRP constraints.

Swipe for more →
REST API

New prices, straight into your systems

Use the tgndata REST API or exports to deliver new prices to your e-commerce platform or ERP, depending on your setup.

Prices, stock and pricing rules via API Exports and data feeds for BI tools Documented endpoints, ready for your developers
API documentation →
GET api.tgndata.com/dynamic_pricing/{rule_id}
{
  "pricing_rule_id": 23,
  "sku": "1385733",
  "current_price": 32.01,
  "dynamic_price": 32.54,
  "percentage_change": 1.66,
  "rule_name": "WEARABLES - 2% under",
  "pricing_run": "2026-01-03 13:05:40"
}

Trusted by pricing teams

Great product, great results, great service, great people! The data-crawling results are reliable and near to perfect, the best I have seen in the market so far.
Ralf HluckySenior Pricing Manager, Douglas Parfümerie
We appreciate the good data quality and communication. Requests are answered fast. In extensive pre-test, tgndata was the best price-performance bidder.
Dr. Georg WintersbergerHead of Pricing, MediaMarktSaturn Retail Group
A powerful team of industry experts you can rely on! You can modify the tool based on your needs. Features created based on feedback of many customers that used it in the past.
George ChristakisRegional E-commerce Manager, Intersport
They allowed us to re-calibrate our pricing strategy and accelerate growth. Furthermore, the solution is performing excellent and is very stable. Speed and accuracy in data & support.
Diamantis BouzanisSenior Manager, Cosmote – Deutsche Telekom
Read more reviews on G2 Capterra GetApp
Enterprise-grade ✔ Pricing Platform

One platform. Full control.

Dynamic Pricing runs on the same data as every tgndata module: monitoring, intelligence, MAP & MSRP and assortment. One single source of truth, from data collection to pricing decisions.

Competitor price Stock availability Acquisition cost Your rules €76.49 NEW PRICE
A digital pricing manager that follows your rules

Automatically adjust prices based on competitor prices, your business rules, market conditions and product availability. tgndata reports strategies executed 50% faster and +10% higher profits.

Rule-based repricing Margin protection Stock-aware API / data feed
Learn more about Dynamic Pricing →

Monitor every major sales channel, in any country

We can monitor almost every marketplace, plus price comparison sites and your competitors' own webshops, in any language and currency. Don't see your channel? Just ask, and we'll add it.

MarketplacesProduct listings and marketplace offers
Amazonbol.comZalandoOTTOKauflandCdiscountAllegroeMAGSkroutzFnacWalmartAliExpress+ almost any other marketplace
Price comparison sitesAll offers listed for your products
Google ShoppingidealoPriceRunnerGeizhalsbilliger.demedizinfuchs.de+ more comparison sites
Competitor webshopsScanned directly at the source
Any competitor webshop you name

Frequently asked questions

What is dynamic pricing?

Dynamic pricing is the automation of price updates based on predefined rules and market signals such as competitor prices, stock levels and business constraints like margins.

Is tgndata dynamic pricing rule-based or AI-based?

tgndata dynamic pricing is rule-based. Your team defines clear pricing logic and guardrails aligned with your strategy, so every price change is transparent and explainable.

Can I set pricing guardrails like minimum margins or MAP?

Yes. You can define guardrails such as minimum margins, price floors and ceilings, and MAP or MSRP constraints.

Can tgndata automatically update prices in my e-commerce system?

tgndata generates pricing recommendations and outputs, and integrates with e-commerce or ERP systems via exports or API, depending on your setup.

How can I avoid price wars with dynamic pricing?

Define rules that limit reactions, exclude specific competitors, apply thresholds and focus on target price positions rather than always matching the lowest price.

What data is required to start?

Typically your product catalogue, competitor list, matching logic, pricing rules and business constraints such as margins or stock signals. Our team helps you set it up.

Turn pricing into profit

Ready to automate your pricing?

Book a live walkthrough of tgndata dynamic pricing and the rest of the pricing platform. After the first meeting, we prepare a full demo tailored to your business.

See how tgndata tracks competitor prices and availability Explore pricing analytics with real examples Understand how dynamic pricing rules work in practice

Monitor any major Sales Channel
in any country !

Missing an important marketplace?
Send us your request to add it!