BIKER-BOARDER

How Biker-Boarder Improved Competitive Pricing Visibility with tgndata

This case study explores how Biker-Boarder enhanced competitor monitoring, automated pricing intelligence, and optimized pricing decisions across thousands of products using tgndata’s real-time pricing intelligence platform.

The Challenge

Biker-Boarder is one of Germany’s leading specialty retailers for cycling, mountain biking, snowboarding, skiing, and outdoor sports equipment. Operating in a highly competitive market, the company manages a large assortment of premium sporting goods where pricing transparency and competitor activity directly influence customer purchasing decisions.

As online competition intensified, maintaining competitive pricing across thousands of products became increasingly complex. The pricing team required better visibility into competitor pricing and market movements while reducing the time spent on manual monitoring.

The company faced several operational and pricing challenges:

Limited visibility into competitor pricing across sporting goods retailers
Manual monitoring processes that slowed pricing decisions
Difficulty tracking price changes across thousands of SKUs
Need to maintain competitive positioning while protecting margins
Increasing pressure from online retailers and marketplaces
Limited ability to react quickly to competitor promotions and pricing changes
Requirement for scalable monitoring across multiple product categories

The Solution

tgndata implemented an automated pricing intelligence solution designed to provide Biker-Boarder with continuous visibility into competitor pricing across the German sporting goods market.

The platform enabled the company to automate competitor monitoring and improve pricing decision-making through accurate, daily competitive intelligence.

The solution helped Biker-Boarder:

Monitor competitor pricing across 50 major sporting goods retailers and competitors
Track pricing changes daily across 23Κ+ products
Automate competitor benchmarking and market analysis workflows
Improve visibility into competitor promotions and pricing strategies
Deliver actionable pricing intelligence through centralized reporting
Reduce manual monitoring efforts and improve operational efficiency
Support faster and more accurate pricing decisions

By automating competitor monitoring and providing daily market visibility, tgndata enabled Biker-Boarder to make faster pricing decisions while maintaining strong competitive positioning.

Pricing & E-Commerce Team Biker-Boarder

The Results

Improved Pricing Visibility & Faster Competitive Reactions

Using tgndata’s automated pricing intelligence platform, Biker-Boarder gained real-time market visibility and significantly improved pricing operations.

Key Outcomes

Improved competitive pricing visibility across core product categories
Faster reaction times to competitor price changes
Reduced manual pricing analysis and monitoring efforts
Better margin protection through informed pricing decisions
Improved market responsiveness across cycling, winter sports, and outdoor categories
Increased operational efficiency for pricing and e-commerce teams
Enhanced competitiveness against online retailers and marketplaces

+23Κ

Products monitored daily through automated competitor tracking

50

Products monitored daily through automated competitor tracking

Daily

Automated pricing intelligence updates across all monitored categories

100%

Automated monitoring replacing manual competitive tracking processes

What is tgndata®?

tgndata® is an all-in-one Price Intelligence SaaS platform
designed to help retailers and brands monitor markets
and optimize pricing. The platform combines five key capabilities:

Ready to Improve Your Pricing Intelligence?

See how tgndata helps retailers automate competitor monitoring, improve data accuracy, and make faster pricing decisions.