Leading Food Delivery platform, partnered with tgndata to optimize their pricing

Wolt operates in over 20 countries and serves millions of users across Europe, the Middle East, and Asia. As a fast-scaling platform, Wolt needed a reliable and agile data solution to track competitor pricing, understand assortment gaps, and manage price positioning effectively across all its markets.

The Challenge

Wolt’s pricing and operations teams faced multiple challenges:

  • Monitor competitor pricing across thousands of restaurants and delivery providers.

  • Ensure consistency in pricing across mobile app and website.

  • Maintain competitiveness in high-velocity urban markets.

  • React quickly to changing market conditions and promotions.

  • Reduce time spent on manual data collection and price tracking.

The Solution

tgndata provided Wolt with a fully automated, scalable pricing intelligence platform that included:

  • Real-time monitoring of competitor pricing and assortments across restaurant categories, grocery items, and service fees.

  • Automated data feeds and intuitive dashboards to deliver daily market insights directly to pricing and commercial teams.

  • Custom alerts and reports to help identify opportunities for fee adjustments, assortment expansion, and pricing reactions.

  • Flexible integration with Wolt’s existing pricing infrastructure via API.

+45%

improvement in pricing decision speed

+54

saved working hours per week

Higher pricing accuracy across markets, reducing misalignment

Faster reaction time to competitor promotions and stock changes

Working with tgndata has given us a much clearer and faster view of our competitive landscape. Their accurate product matching and reliable data feeds have enabled us to make smarter pricing decisions in less time. It's a game changer for a fast-paced platform like Wolt.

Head of Pricing - Wolt.com

Services Used

  • Accurate Similar Product Matching: Leverage advanced product matching capabilities to ensure Wolt compares truly equivalent items across competitors, even when names, packaging, or formats vary. This ensures pricing decisions are based on apples-to-apples comparisons, not just keyword matches.

  • Real-Time Competitor Price Monitoring: Continuously scan restaurant and grocery competitors’ pricing to ensure competitiveness.

  • Stock & Assortment Availability Tracking: Identify gaps or overlaps in product and menu offerings.

  • Dynamic Pricing Analysis: Detect pricing trends and promotional windows across different regions.

  • Custom Alerts & API Data Feeds: Proactive alerts for market shifts and full data accessibility for internal analytics use.

Conclusion & Future Outlook

With tgndata’s real-time insights, Wolt transitioned from manual data tracking to a fully automated, intelligence-driven pricing operation. This transformation not only boosted internal efficiency but also allowed Wolt to scale its pricing efforts across regions more confidently. The ongoing partnership continues to evolve with more advanced analytics to support Wolt’s growth and agility.

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